According to Steinberg, their domains clearly violate its trademark while offering pirated content, also that of competitors. These are mostly smaller sites that have a targeted niche audience. In a recent WIPO complaint, Steinberg singled out, ,, ,, ,, , and. These VST plugins, which can be quite costly, are widely shared on pirate sites. Specifically, it goes after pirate sites that use its VST trademark, which stands for Virtual Studio Technology, a popular music creation plugin interface. German music hardware and software company Steinberg nonetheless decided to go down this road. The trademark angle means that it can be used in a limited number of cases.
This only applies to domains that abuse registered trademarks in their name, which often makes it hard to use as an anti-piracy tool. Rightsholders file a complaint against a domain owner who they believe is violating their rights. The process, which doesn’t involve any courts, is quite simple. The World International Property Organization (WIPO) has an arbitration panel that’s specifically set up to resolve domain name disputes. When it comes to domain names there is an indirect option too. Targeting the domain names directly can work as well but not all registrars and registries are receptive to complaints. Site blocking is fairly common, but determined pirates can usually find a way around it.
Piracy is a complicated problem to tackle and some anti-piracy strategies are more effective than others.
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